Motorcycle Apprentice - Matchless in name & reputation consumer analysis

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Motorcycle Apprentice - Matchless in name & reputation consumer analysisThis is the inspiring story of how a young Londoner with no academic qualifications and low expectations built a successful career based on an apprenticeship with Associated Motor Cycles Ltd, and eventually became Managing Director of his company. It describes the very personal story of the ups and downs of factory life in the 1950s and 1960s. In particular, it conveys the unique atmosphere and excitement that surrounds the manufacture of motorcycles;

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